Developing and protecting your brand isn’t just a “cost of doing business,” but rather an investment in customer goodwill and recognition.
Small business owners will sometimes fall victim to one of these eight common mistakes when building or adding to their website or brand.
TESS is a database managed by the U.S. Patent and Trademark Office that can help you strengthen your trademark application.
Trademark infringement cases of depend on certain “DuPont factors” which help judges decide whether there is a likelihood of confusion between two brands.
“Likelihood of confusion” is a term in trademark law which measures how likely it is for the average consumer to confuse the products or services of two brands.