Applying for a basic, vanilla trademark is actually surprisingly cheap. However, the costs surrounding the application process can add up quickly.
Trademark infringement cases of depend on certain “polaroid factors” which help judges decide whether there is a likelihood of confusion between two brands.
If you fail to object to an infringing trademark, the USPTO might consider your mark abandoned. This will cause you to lose your trademark and all associated protections.
A common law trademark is a type of legal protection you gain by using your name or logo in commerce in order to market your brand.
“Likelihood of confusion” is a term in trademark law which measures how likely it is for the average consumer to confuse the products or services of two brands.
Registering your first trademark can be hard. Luckily, this guide covers everything you need to know about registering your mark with the USPTO.
The Circle R can only be used by businesses that have formally registered their trademark with the U.S. Patent and Trademark Office.
Hiring an attorney when registering for a trademark ensures a thorough application, saves you money in the long run, and gives you the best results overall.
Good trademarks are naturally distinctive and unique. Suggestive, Fanciful, Arbitrary, and Coined marks are easier to gain protections for.